What is Monoidealism?

 

I have been reading The Personal MBA by Josh Kaufman. It is loaded with great ideas that not only apply to the business world but many that are helpful no matter what field of work a person may be into. As a writer I am particularly interested in one section in which he writes about the state of Monoidealism. Put simply, this is the state of focusing your energy and attention on just one activity: no distractions, no interruptions. Easier said then done in many cases but still a worthwhile goal that can be accomplished. Some of his suggestions are to turn off your phone and your internet connection.  Then set a timer for twenty-five minutes, now focus on your task until the timer runs out, even if you get stuck on something just keep focusing until the timer expires then take a five minute break. He writes that this will help kick start your attention and energy, getting you into the "flow" of work. And who doesn't like to be in the flow? 

Nice Job

   I was kind of sad though not really surprised to recently read that the U.S. Attorney General's office along with the Attorney General's of 16 states  have filed anti trust lawsuits accusing Steve Jobs and five major book publishers(Simon&Schuster, Hachette, HarperCollins, Macmillan, and Penguin) of boosting revenue via price fixing. Apparently Jobs held several meetings with the publishers where they cut a deal that guaranteed Apple a 30 percent commission on each e-book it sold through its online store. Connecticut Attorney General George Jepsen estimated the price fixing scheme cost consumers more than $100 million. Wow! That's a lot of money. That's a lot of e-books. Jobs is even quoted as saying "The customer pays a little more, but that's what you want anyway." Thanks.